Crypto marketing budget calculator
Turn a total budget into a plan: how much goes to media, how many placements it buys on each platform, and how many media you should contact to land them. All values are examples you can change. Replace them with the quotes you actually receive.
Budget
Platform mix (example values)
| Platform | Share | Price / placement ($) |
|---|---|---|
| Newsletters | ||
| Podcasts | ||
| YouTube | ||
| X accounts | ||
| Telegram | ||
Outreach (example values)
These rates are assumptions, not benchmarks. Use your own results once you have them.
Result
| Platform | Budget | Price | Placements |
|---|
Credits to unlock that many ReachWeb3 profiles: –, one time.
How to use it
- Start with the total you can spend, including content and tools, then decide what share goes to media fees.
- Spread the media budget over the platforms you want. The shares are rescaled to add up to 100%.
- Replace the example prices with real quotes as you collect them.
- Use the "media to contact" number to size your outreach list.
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Open the appQuestions
How much should I spend on crypto media?
There is no single answer. It depends on your goal and stage. A common approach is to start with a small test budget across a few platforms, then put more into what works.
Where do the example prices come from?
They are placeholders so the tool shows a result straight away. They are not benchmarks. Ask each media for its rate card and enter the real numbers.
Are the reply and deal rates realistic?
They are assumptions. Your rates depend on your offer, your message and how well the media fits you. Replace them with your own results.
More free tools and guides
Free to use, no sign-up. Everything runs in your browser and nothing you enter is sent to us or stored. Results are estimates based on the numbers you provide.