How to pitch crypto media for sponsorship

Crypto media get a lot of generic requests. A short, specific message with a clear question gets answered. This guide shows how to pitch a crypto media for sponsorship (or sponsoring, as many call it): what to include, and copy-paste templates for email and DM. Last updated October 2026.

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What a good pitch includes

1. Who you are. Your name, project and one sentence on what you do.
2. Why this media. One specific reason their audience fits you. This is what separates your message from a mass email.
3. What you want to buy. A sponsored post, an ad slot, an episode, a partnership.
4. Timing and budget range. It saves a round of back and forth.
5. One clear question. "Could you send your rates, formats and availability?"
6. Easy to answer. Short, with one link at most.

Subject lines that get opened

• Sponsorship inquiry: [Project] x [Media]
• Quick question about working with [Media]
• [Project] + [Media]: sponsored [post / episode / video]?
• Ad slot in [Newsletter]

Templates

Replace everything in [brackets]. Edit the first lines so they sound like you.

First email: sponsorship inquiry

Subject: Sponsorship inquiry: [Project] x [Media]

Hi [First name],

I'm [Your name] from [Project]. [One sentence on what you do.]

I follow [Media] and think its audience is a good fit for us because [specific reason]. We would like to explore [a sponsored post / an ad placement / a sponsored episode].

Our budget is around [range] and we are aiming for [timing].

Could you send your rates, formats and availability?

Thanks,
[Your name]
[Link]

Short DM (X or Telegram)

Hi [First name], I'm [Your name] from [Project]. [One sentence on what you do.] We would like to explore a sponsored [post / episode / video] on [Media] around [timing]. Could you share your rates and availability?

Newsletter ad inquiry

Subject: Ad slot in [Newsletter]

Hi [First name],

I'm [Your name] from [Project], [one sentence]. I read [Newsletter] and your readers look like the people we built this for.

Could you tell me:
- which ad formats you offer (top sponsor, mid-issue, classified)
- your price for each, and your send frequency
- the open rate and the audience size you can share
- your next available dates

Thanks,
[Your name]

Podcast sponsorship

Subject: Sponsoring [Podcast]

Hi [First name],

I'm [Your name] from [Project]. I listened to [recent episode] and [one specific thing you liked].

We would like to sponsor an episode or a series. Do you offer host-read spots, and what are your rates and availability?

Thanks,
[Your name]

Follow-up after 5 days

Hi [First name],

Following up on my note about [a sponsored post on Media]. Happy to share more details or adjust the format to fit your audience.

Is this something you are open to?

Thanks,
[Your name]

Replying with a counter-offer

Hi [First name],

Thanks for the rates. [Package] looks right for us, but [budget / timing] is a constraint. Would [adjusted option, such as a smaller format or two placements at a package price] work?

If it does, I can confirm this week.

Thanks,
[Your name]

Before you send

• Read the media's sponsor or contact page and follow its instructions.
• Check that your product is something their audience would use.
• Send one message to one person. Do not copy dozens of media into the same email.
• Know your limit: price, format and dates you can accept.

Common mistakes

• A long message about yourself and no question.
• No mention of why this audience fits.
• Promising results or asking the media to promise them.
• Following up every day.

Questions

Related

ReachWeb3 sells a media database, so we have an interest in this topic. Templates are starting points: adapt them to your project.