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Crypto CPM and cost per contact calculator

Measure what a crypto campaign really cost. Enter your spend and results to get CPM, cost per click and cost per lead, then add your outreach numbers to see the cost per contact, per reply and per deal. It runs in your browser and stores nothing.

Campaign

Outreach

Result

–CPM (per 1,000 impressions)
–cost per click
–click-through rate
–cost per lead
–click to lead rate
–total cost (media + outreach)
–outreach cost per contact
–outreach cost per reply
–total cost per deal

Results appear as you type. A dash means a number is missing.

How to use it

  1. Enter what you paid the media in "Media spend" and what the tools or database cost in "Outreach cost".
  2. CPM is spend divided by impressions, times 1,000. It compares reach across platforms.
  3. Cost per lead is spend divided by leads. It compares what actually converted.
  4. Compare cost per reply and per deal across campaigns to see which outreach is worth repeating.

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Questions

What is CPM?

CPM is the cost per 1,000 impressions. It lets you compare the price of reach across platforms and formats.

What is a good CPM in crypto?

It varies a lot by platform, audience and format, so there is no single figure. Compare your own campaigns against each other and against the quote you were given.

What counts as outreach cost?

Anything you paid to find and contact media: database credits, email tools, your own paid time if you want to include it.

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Free to use, no sign-up. Everything runs in your browser and nothing you enter is sent to us or stored. Results are estimates based on the numbers you provide.